ABOUT US

At Magico Fresh, we are proud to introduce our patented Multi-Hang Flushable Toilet Wet Wipes—an innovative product developed through years of research and development, customer insights, and uncompromising hygiene standards. As the world’s first and only flushable wet wipes featuring multiple hanging options, our product offers unmatched convenience, functionality, and ease of use. Its unique and practical design has quickly earned consumer recognition and is poised to secure its place on retail shelves worldwide.

Behind the Magico Fresh brand is Asef Wet Wipes Cosmetics Industry and Trade Ltd. Co., a trusted manufacturer with extensive experience in the wet wipes industry. Since its establishment, Asef Wet Wipes has grown into one of Türkiye’s leading manufacturers and exporters, serving both domestic and international markets with innovative, high-quality hygiene products.

Driven by continuous investment in advanced technology, research and development, production systems, and manufacturing equipment, we consistently enhance our capabilities to meet evolving global market demands. Today, we proudly rank among Türkiye’s leading exporters in our sector.

At Asef Wet Wipes, we provide fully integrated manufacturing solutions, combining product development, design, packaging, and production under one roof. Our customer-focused approach enables us to deliver innovative, reliable, and sustainable solutions tailored to the specific needs and expectations of our partners worldwide.

Our state-of-the-art production facility spans 3,000 square meters of indoor manufacturing space and operates in full compliance with GMP and ISO quality standards. Strict quality assurance and quality control procedures are implemented throughout every stage of production to ensure the highest level of product safety and consistency. As part of our commitment to continuous excellence, we are also working toward obtaining BRC Certification, further strengthening our position among the world’s leading wet wipe manufacturers.

In addition to our patented Magico Fresh Multi-Hang Flushable Toilet Wet Wipes, our diverse product portfolio includes solutions for:

  • Baby Care
  • Personal Care
  • Home & Office Cleaning
  • Vehicle Care
  • Patient Care
  • Pet & Farm Animal Care
  • Industrial Cleaning

Approximately 90% of our production is exported to customers across Europe and many other international markets, reflecting the global trust placed in our products.

Equipped with modern towel production lines, sachet filling lines, and box packaging systems, our advanced manufacturing infrastructure enables us to deliver flexible, high-capacity production while maintaining exceptional quality standards. Through innovation, reliability, and customer satisfaction, Magico Fresh and Asef Wet Wipes continue to set new standards in the global hygiene industry.